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So you already talked about the website concept and so forth, but I also want to talk about things like Facebook Live, and Zoom webinars, and things like that. What can we do with our voice, the words we choose, to make sure that people listening are just really sucked in and magnetized towards listening into the rest of the show? Kailei: You know when it comes to audio, I found that practice does make maybe not perfect, but practice is important because we’re not used to listening to ourselves. we’re getting away from what you’re supposed to sound like and what you’re supposed to look like and really getting into and be you. like to ask you, but is there anything else that comes to mind from your work with your clients over the years that you want to make sure gets into our conversation regarding presence and just making sure that confidence is such a key result of whatever actions that they’re taking?

Because you sort of alluded to this earlier, what are some of the mistakes people make when they think, I’ve got to have a lead magnet to collect people’s email addresses? : Let me clarify, you’re saying you’re sending people to a lead magnet that is an email sequence for people to use as a template. People will like it a little bit more because if you’re going to be getting into organic, you got to make sure your lead magnet is ranking for the keywords surrounding the topic of the lead magnet, which can be a little bit of a longer tail thing. And number two, we’re also using this as a lead magnet because we know that people who are going to sign up for Attract to create their free lead magnets are going to want to get more conversions for people to opt-in for that lead magnet by using Leadpages and the various conversion tools that we have in our platform.

One of the things that people are doing these days, a lot, are interactions with their audiences, and they’re doing Instagram Stories or they’re doing Facebook Live, or they’re doing these other mechanisms. So let’s say you’re in retail, and you’re trying to talk to people that are on the shop floor, then 10:00 AM, 11:00 AM is terrible advice because they’re not going to be able to join you. So, keeping people engaged, keeping people on an excited, maybe even wanting to come back to whatever next webinar you put on, or tell other people they should go, make sure to be part of your next webinar. Mistakes to avoid with your webinars Bob: So, I think my last question for you, Daniel, I know that we’ve covered a lot of ground, is I’m sure that there are some critical mistakes that you just see people repetitively making.

And then chapter two, if you’re listening and you run your own agency or you’re thinking about starting up your own agency, I’m going to ask Collin to share a few tips around that, too. The 3 prongs of online marketing for any business Bob: Let’s get started first, Collin, with the kinds of things that you know that any small business needs to do. You’re going to feel like the bottom is falling out from under your business for a brief second, and then you’re going to realize, When to use Leadpages Sites to offer website services Bob: So let’s talk about those people that are in the design world like you, and they’re choosing between tool sets to utilize.