A crucial part of social selling is social listening, also known as social monitoring skills, describes a process tracking everything that is being said about a company, individual, product or brand online and leveraging this pool of information in the best possible way.
Every post, update, share, comment, etc. offer valuable insight into your target group’s live, choice, preference, and behavior.
This will also improve your social sensitivity: understand your target audience such as discovering a client’s needs and challenges and spot industry trends
Be present on a regular basis, identify when to engage and being able to have a quick reaction time to needs that are out there.
Change this cold way of engaging by making it warmer: listen to your customer and engage in key insights: what’s going on in their life, industry, interests?
