#EveryPieceUnique showcases the new global campaign through innovative augmented reality in India
Gemfields, a world leading supplier of responsibly sourced colored gemstones, brings to life its latest ad campaign #EveryPieceUnique through the world of augmented reality, to showcase Gemfields continuous effort and involvement with local communities.
The new campaign is designed to bring together these core values and Gemfields’ associated initiatives to life, highlighting the breadth of activities involved in responsibly supplying coloured gemstones to global markets.
Gemfields’ extractive operations, combined with its proprietary grading and auction systems, are all designed to bring a reliable supply of responsibly sourced gemstones to market with an unprecedented level of transparency.
A valiant rhino sculpture, an iconic African symbol of Conservation, represents Gemfields’ work with conservation partners to protect Africa’s wildlife and biodiversity, including the Niassa Carnivore Project and Quirimbas National Park in Mozambique, as well as the Zambian Carnivore Programme spanning several Zambian reserves.