In the post-tasting discussion I made the comment that the tasting proved Muscadet’s perception as a simple wine you just knock back with oysters was dead in the water; when it made it to print that had been toned down a little and it was merely “outdated and should be put to rest”, but I think I prefer my original words.
Its sudden resurgence is a false image created by the generalist press (I realise I sound like a left-wing activist when I write this), and reflects not a sudden shift in the region, but a sudden shift in the author’s awareness of it.
Most wine drinkers and wine hacks know there is basic Chablis, premier cru and grand cru Chablis, and while we can still intelligently talk of them all as ‘Chablis’, there is an innate awareness that these wines offer varying taste experiences, a range of quality levels, and they work well with different styles of food.
I have long said that the solution to Muscadet’s image problem and the financial difficulties that face some vignerons will come from the top end (the crus communaux cuvées) dragging the region into the limelight, not from bottom-end manipulation where bulk wines sell for less than €1 per 75 cl.