SSPR

Whether it be a marked increase in philanthropic efforts and contributions to local communities or reporters “checking in” on diversity efforts promised in 2020, here’s a look at what’s on the horizon for 2021. But in 2021, it’s going to be crucial to go beyond just PR and get your entire team aligned with how they’re contributing to the community. According to a recent Muck Rack survey, 31% of tech journalists reported being less likely to respond to pitches in 2020 than the same time last year. This year brought strengthened awareness of many social justice matters, including increased focus on the Black Lives Matter movement, LGBTQ+ and other D&I (Diversity and Inclusion) issues.

Planning a yearly marketing budget is no easy task, especially during this tumultuous year where we’ve already witnessed a fundamental shift in how companies prioritize their expenses to align with core priorities and business goals. Here’s why you should invest in analyst relations during a time when marketing budgets are being cut: Analysts know the industry landscape better than anyone else Everything that happens in your business’ industry will shape how your company operates during this difficult time. If you’re not growing with the pie, you’re losing your share As the tech industry continues to grow at a rapid speed, more players are entering each space – having a greater market share is critical to stand out. Analysts can help you grow your company by sharing insights into key economic trends, competitors, ongoing market trends, traits of your customers and assets to make better decisions for your business.

With home sales booming in 2020 and DIY improvements on the rise as we all spend more time at home, it can be easy to rely on the same-old strategies to promote a design or home improvement brand in the media. Sure, a top-tier media placement is great, but it’s easy to forget that there are entire niche ecosystems of trade publications looking for content and expertise to serve their readers. Posting engaging visuals on social media platforms or creating a blog to share design inspiration and tips for the less design-savvy can set a brand apart from competitors and earn coverage on its own. These individuals bring a wealth of knowledge to potential media placements, so be sure to offer them to reporters as experts who can provide tips, tricks and knowledge to readers.

When COVID-19’s effects hit the U.S. mid-March, leagues paused and the start of Major League Baseball’s season was postponed. It took nearly three months for the MLB and the MLB Players Association (MLBPA) to reach an agreement on the details of the season, due to failed negotiations over players’ salaries and schedule length. DO: Gather all the facts in order to choose the best option Under the agreement between the MLB and MLBPA, players at high-risk – those with spouses, children, live-in family members and/or pre-existing conditions – could choose to opt out of the 2020 season and still get paid. If we can learn anything from the MLB season in 2020, it’s that there’s always a solution to even the most complex situations.