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» The Video Explosion and Your Online StoreThe Video Explosion and Your Online Store The Video Explosion and Your Online Store One of my major frustrations with video is the fact that I cannot easily scan the post to see if it’s content worth my time nor if its a question that can be answered having to watch the whole thing. One statistic said:65 percent of customers are more likely to make a purchase after watching a product video.90 percent say video helps them make buying decisions and 64 percent say that seeing a video makes them more likely to buy. If your video is simply someone talking about the features of your product, make sure you aren’t creating content merely for the sake of content.

In episode 15 of the Do the Woo Podcast, Brad and BobWP fly solo and dig into some eCommerce news. Just use the code: BOBWPWOO As you can see, this episode is coming out during my 48-Hour WooCommerce content marathon. There wasn’t a lot of news to share in the WooCommerce space this episode. So we dug into some recent news around the general eCommerce space, chatted about a couple of articles and shared our thoughts and perspectives.

Thanks to our sponsor: I recall getting an email once from someone I didn’t know asking me to check out their new online store and asking for feedback. This is looking at it primarily from the perspective of an online store with several, if not hundreds of products. They don’t block your access from any part of the store. Although it may appear that I see very little opportunity with pop-ups on an online store, that doesn’t mean there aren’t.