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How AI Helps Drive Customer Engagement in the Digital Age Customer engagement is a nuanced business function that’s evolved significantly over the past few years. Access to powerful customer insights can help stakeholders at all levels better understand and operate the parts of a business that drive sales and retain customers: inventory management, finance, marketing, and customer engagement. The data extrapolated from sources like these, when assessed by AI can be invaluable to a business because they provide key insights into potential customer retention issues a human might otherwise miss in vast volumes of information. Gaining more knowledge into the inner workings of a company can help you develop a more nuanced understanding of what differentiates your business from your competitors, and how that knowledge can inform your customer engagement strategies.

As described by Lindsay Tjepkema of Emarsys: Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. This type of analysis of vast quantities of data and anticipation of customer movement means businesses being able to change advertising strategy on the fly, hyper-personalize their approach, uncover new revenue opportunities, and gain deep understanding of their customers among other benefits. This is a brief touch on some of the ways AI is helping to increase the ROI on digital marketing efforts and not meant to be an exhaustive list. The results will vary by business and industry but there is incredible opportunity there for any business looking to grow their business.

One segment of a good business plan would hone in on identifying your target market, and NO, selling to everyone is not an acceptable statement when identifying your customers! In our modern, technological, marketing-saturated, hyper-connected, everything-at-the-flick-of-a-finger, data-rich world it is more important that ever for businesses to know and understand their customers. Using data to dive in, understand, know and deliver the experience your customers are looking for is important for businesses to stay competitive today. Talk to us today about how we can help you leverage data to understand your customers and grow your business.

Artificial intelligence is the stuff of sci-fi fantasy capturing the attention of writers, researchers, scientists, and the general public for decades. Projections by the World Economic Forum for the job market are just as staggering, due in part to automation, with 75 million job roles declining and 130 million job roles emerging. You’ve interacted with AI yourself if you have the Google Assistant on your phone or own a Google Home; AI has likely helped you out if you’ve ever used an online chat to talk to a business; and the Amazon Echo Look wants to help you pick out your outfit. Every business owner and executive needs to look carefully at their organization and how AI can play a role going forward.