Katee Blizzard

Today, I want to share with you 3 things every purpose-driven entrepreneur needs to know when running their business. ⠀ ⠀ 1. It's okay to make mistakes. ⠀ ⠀ In the words of Marie Forleo: ⠀ "Shit will hit the fan sometimes, and that’s okay. When these things happen, it is important that we learn from them and move on. It can be easy to dwell on what hasn’t gone right but that doesn’t help anything." ⠀ ⠀ When things go wrong, make it your mission to find someone to help you solve the problem. Whether that is in a group (like the Social Greatness Collective) or, by asking your mentors and business friends. ⠀ ⠀ I get it, pride comes into play sometimes and it can be scary asking for help. But the truth is, without help, things WILL take longer than you plan. ⠀ ⠀ Regardless, mistakes are inevitable so make them and rise from them with greatness and gratitude. ⠀ ⠀ 2. Always, always, always put your purpose and customers first! ⠀ ⠀ Whenever you are creating content, whether for social media, marketing promos, or online copy, remember to focus on the needs of your customers and WHY it is they should want what you have to offer. ⠀ ⠀ As purpose-driven entrepreneurs, there are 2 WHY’s that we want to be addressed in our marketing. ⠀ ⠀ Your why - The purpose behind your business and the reason that you wake up everyday to do this work.⠀ ⠀ Your customer’s why - The reasons that they need what you have to offer. How are you changing their life? What is it going to do for them? ⠀ ⠀ ⠀ 3. Be yourself and show up!⠀ ⠀ You’ve heard it before and I’ll say it again, PEOPLE BUY FROM PEOPLE! ⠀ ⠀ People love to see the face behind a brand because it makes the transaction more nourishing. When it comes to content, there is nothing like a behind-the-scenes of your business! ⠀ ⠀ Whether that's showing a portion of the production or a day in the life of the business owner, people absolutely love having that “backstage pass” to learning about the businesses they are interested in. PLUS it makes you much more memorable!

Are you making your customers feel like family?⠀ ⠀ In today's world, there is one thing we crave more than anything.⠀ ⠀ ✨CONNECTION ✨⠀ ⠀ As a business owner, it is up to you to connect with your ideal customers and invite them into your community as a guest.⠀ ⠀ As your guest, you should be offering them a seat at your table filled with servings of the things that you know they enjoy. ⠀ You talk to your guests about the things that are important to them and let them know that you support them in their desire to live their best life.⠀ ⠀ As time goes on, they begin to look at you and your brand like family. They know that when all else fails, you will be there with a seat at your table.⠀ ⠀ They feel like you GENUINELY CARE about their life and the transformation they are hoping to have regardless of what it is you have to offer.⠀ ⠀ And that is what makes you different.⠀ That is what makes you memorable.⠀ That is what creates raving fans.⠀ ⠀ So, with that said, how are you doing when it comes to your customer experience? ⠀ ⠀ When you meet them, are you treating them like a customer or a guest?

For as long as I can remember, whenever I stay at a hotel, I take notes on what I like and don't like about the entire experience.⠀ ⠀ It started when I was a little kid, competing in figure skating competitions, and traveling around the East Coast with my family.⠀ ⠀ I'd write about the employees, the decorations, the cookies (If applicable), and ultimately, the overall feeling that I got from staying there.⠀ ⠀ Each time was something new and to me, win or lose at those competitions, the experience of staying in a different hotel had me all kinds of excited for the next one.⠀ ⠀ Over the past year, I knew that something was a bit off with my business. I didn't feel like I was truly practicing what I preach of sharing what brings us joy, and today, I am proud to share that my new focus is on helping purpose-driven businesses to develop their unique customer experience that turns followers into forever fans!⠀ ⠀ Let me know below, what is the best thing a business could do for you to turn you into a forever fan?

It's been a while since I've introduced myself so...⠀ ⠀ Hey! I'm Katee Blizzard. Your Social Greatness Strategist.⠀ ⠀ I'm an American girl who traveled to Australia to find herself and found my "Happy Place" and "Happily Ever After!". I love Disney, sushi, and the ocean. ⠀ ⠀ My mission? To help others step into their greatness and use their voice to make a greater impact on the world.⠀ ⠀ Now it's your turn! ⠀ Introduce yourself so I can get to know you better!

My brand new website is OFFICIALLY LIVE and I couldn't be more excited for you to check it out!⠀ ⠀ ⠀ Why the change? ⠀ ⠀ Because I am much more than just your go-to for marketing support.⠀ ⠀ ⠀ After 3 years of working hands-on with clients from around the world to help them market their business and create content to attract their ideal customers, I've switched gears into the Coaching / Consulting space where I can now provide you with accountability and support to help you reach your "Great Big Business Goals" while providing YOU with the strategies I've used to help my clients become more visible, make more money, and ultimately, make a greater impact with their business.⠀ ⠀ ⠀ ⠀ Why has it taken so long? ⠀ ⠀ Honestly, this change has been a long time coming. ⠀ ⠀ ⠀ My past clients agreed that I was so much more than their social media manager. I ultimately became their go-to coach and support system for their "Great Big Business Goals" that their friends and family didn't really "get"... (If you know what I mean.)⠀ ⠀ It's tough going at your goals alone, and that is where I am excited to step in as your coach to hold you accountable to your goals and push you to step out of your comfort zone for the sake of getting more eyes on your business.⠀ ⠀ Why should you trust me? ⠀ ⠀ Because I’ve been there…⠀ ⠀ ⠀ Searching for answers all over the web, trying to do it all, and eventually putting my faith (and $7K) into a “coach” who did nothing but distract me from my purpose. ⠀ ⠀ ⠀ I know that you’ve started your business to make an impact on this world and I make it my mission to help everyone that I work with leave me with less stress, more clarity, and a plan of action.⠀ ⠀ ⠀ My question to you: ⠀ ⠀ Do you have "Great Big Business Goals"?⠀ ⠀ ⠀ ⠀ If so, I challenge you to leave a comment below and share one of them with me!⠀ ⠀ Remember, in order to get more eyes on your business, you MUST be willing to step out of your comfort zone.

Workshops with a view just might be my new monthly tradition. 👩🏼‍💻

Have you saved your seat yet Katee???⠀ ⠀ The "Create your Customer Journey Map" Workshop is filling up FAST and I am sorry to tell you that there are only a few seats left.⠀ ⠀ This 90 Minute Workshop will help you to create your own customer journey map taking your ideal customer from the point of discovery to the point of becoming one of your greatest ambassadors!⠀ ⠀ If you have been struggling to build a community of engaged customers / clients, this webinar is for you!⠀ ⠀ Head to the link in my bio to sign up 💖

🎙Tell me about a time when you had a memorable experience with a business.⠀ ⠀ For me, the first memorable experience that I can recall was when I went on the Disney Cruise with my parents. I was in kindergarten at the time and my experience left a lasting impression on me.⠀ ⠀ Ready to hear what happened?⠀ ⠀ They left chocolate on my pillow every night and turned my towels into funny animals... that's it!⠀ ⠀ That's all I remembered of my time on the @disneycruiseline.⠀ ⠀ Not the characters.... Not the pool.... 🍫The chocolate on my pillow.⠀ ⠀ And guess what? It was enough! ⠀ ⠀ Enough for a kindergartener to be completely head over heels about the experience that made me go BACK on another Disney Cruise, 15 years later, while studying Cruise Line Management at @rosencollege.⠀ ⠀ It was a little thing that made a lasting impression on me and to this day, I look for those "chocolate on my pillow" moments with brands.⠀ ⠀ This has happened with @tribeskincare when they added a little bag of skittles with my skincare order. ⠀ ⠀ It has happened with @lipliplipbalm with a handwritten thank you note from the founder.⠀ ⠀ It has happened at @crowneplazanyc in NYC when they upgraded our room and offered us 2 free drinks at the bar because we booked directly with them instead of through a travel site.⠀ ⠀ And here is the thing, YOU can create that experience too with your business!⠀ ⠀ Are you ready to learn how? ⠀ ⠀ If so, I invite you to attend my next FREE Workshop happening in 2 days where we will help you to create your own Customer Journey Map complete with your own "Chocolate on the Pillow" experience.⠀ ⠀ To learn more, check out the link in my bio!⠀ ⠀ ⠀ Anchors Aweigh! ⚓ (Photo: @marshgonzal)

Love letters like this always make my heart happy. 💖 😃

We should all be striving to think differently each and every day.⠀⠀ ⠀⠀ @duncanjwardle is an innovation speaker who was the Head of Innovation and Creativity at Disney. He knows a thing or two about what is needed to come up with new and innovative ideas and one of the KEY things to acknowledge is the need for diversity.⠀⠀ ⠀⠀ Without having that outside perspective, you can miss out on some incredible ideas and opportunities.⠀⠀ ⠀⠀ Today, I challenge you to talk to someone about an idea that you've been thinking about. Ask them for their honest feedback and ask what you could do to make it better.⠀⠀ ⠀⠀ If you love the idea of innovation and creativity, definitely go and check out @duncanjwardle on Youtube. He is an incredible speaker and I hope to be able to see him again soon!

What is Customer Journey Mapping? ⠀ ⠀ A customer journey map is a template for all of the ways someone might discover, research, evaluate, purchase, and ultimately, become an ambassador for your product or service.⠀ ⠀ ⠀ They’re something I believe every business needs to have in place if they want to create purposeful connections with their customers. ⠀ ⠀ By mapping your customer experience, you are able to help them experience what I like to call "Magical Moments", which ultimately make a long-term impact on your customers and help them remember you for years after they’ve experienced your product or service.⠀ ⠀ ⠀ Next week, I am offering a FREE live workshop where I will help you to create your own customer journey map that will take your ideal customer from the point of discovery to the point of becoming one of your greatest ambassadors!⠀ ⠀ ⠀ Are you ready to create your Customer Journey Map? ⠀ Sign up today at socialgreatness.co/Customer-Journey-Map (link in my bio) and I will see you there!

When marketing to millennials, it is crucial that you have a customer experience strategy in place that focuses on the feelings, or as they say, "vibes", that they get from your company. ⠀ ⠀ They want to know what you stand for and they want to feel important. Your customer experience strategy should focus on developing a relationship with your ideal customers and ultimately, invite them to be an ambassador for your business by making it easy to share their experiences organically through word of mouth marketing. ⠀ ⠀ By rewarding customers who share their experience, you save yourself time, energy, and money that would otherwise be spent trying to convince people to buy what you have to offer.⠀ ⠀ Through focusing on the customer experience and making it easy for them to share their thoughts about your business, you can create the best FREE marketers for your business. Your Customers.⠀ ⠀ Want to learn more? Head to the link in my bio and sign up for my FREE Workshop happening next week. ⠀ ⠀ If you can't attend live, don't worry, we will have a replay sent out right afterward!

Want your customers to be your ambassadors?⠀ ⠀ Think about it. ⠀ ⠀ What do you do when you have a wonderful dining experience?⠀ ⠀ You tell everyone about it! ⠀ ⠀ You've experienced something that felt special to you, and you want the people you care about to experience that same feeling.⠀ ⠀ During the experience, you photograph the food so that you can share it on social media because it was "That GOOD!". Your followers react and comment, “YUMMM, That looks delicious! When are you taking me?”⠀ ⠀ So, here’s what you do:⠀ ⠀ Give them something to shout about!⠀ ⠀ Make their experience memorable.⠀ ⠀ Or, more accurately, shareable!⠀ ⠀ Make it so no satisfied customer can resist sharing about the amazing experience they have had with your brand. How do you do this?⠀ ⠀ Three words: Customer. Journey. Mapping.⠀ ⠀ My go-to process for helping my clients to create memorable experiences for their customers that turns them from followers to forever fans!⠀ ⠀ Ready to learn more? Head to the link in my bio to grab your seat at my upcoming FREE Create your Customer Journey Map Workshop!

Your audience isn't sharing their experience with your business because ...⠀ ⠀ it's underwhelming.⠀ ⠀ Don’t take that personally! ⠀ ⠀ Before my clients made their customer experiences a priority, the experiences they were creating were boring too...⠀ ⠀ When it comes to starting a business, in the beginning, we all struggle with this --- we have ZERO idea of how to truly WOW our customers!⠀ ⠀ Let me ask you something.⠀ ⠀ When you have an experience of your own that was above and beyond expectations, what do you do? ⠀ ⠀ You tell people about it, duh!⠀ ⠀ But, if that experience doesn't exceed expectations or provide any sort of memorable moment - you tend to forget about it, am I right?⠀ ⠀ Well, I am pleased to share that I am hosting another FREE Workshop next week designed to help you create a Customer Journey Map to plan the route from the moment your ideal customer finds you to creating a forever fan!⠀ ⠀ Want to learn more? Head to the link in my bio to get all of the details!

Still here. Still listening. Forever standing for equality and justice for all. As this week comes to a close, I want to remind you all that I am a safe space to all. Come to me if you ever need someone to lean on, to hear your cries, and to support you in moments like this that have your heart feeling heavy. Although next week I will be back to posting about my business news, I will not stop being an ally, signing petitions, and having the hard conversations when necessary to get us closer to Liberty and Justice for all. Keep it up! Be kind. We are changing the world.