Samantha Ham

What is the feeling that you want people to have when they think about your shop, organization, or business? When I am designing imagery and copy for Maple Social, I want to evoke what it will be like to work with me. Easy, comfortable, natural, and taking a load off of your shoulders as a business owner. Effective branding is crucial for your audience because it creates a memorable and consistent identity which fosters trust and recognition that drives consumer engagement and loyalty. #HudsonValleySmallBusiness #HudsonValley #UpstateNY #HudsonValleyLocal

Yes, I did need to close 30ish tabs to take this picture but what I'm here to talk about is workflow. When designing a social media strategy, workflow is key! In the past, I used Evernote for organization and project management but have recently switched to Dubsado because, well, their marketing *got* me. Organization and workflow are the backbone of successful social media marketing campaigns. They provide a structured approach that ensures every aspect of the campaign is carefully planned, executed, and evaluated! #DigitalMarketing #HudsonValleySmallBusiness

Knowing your audience is key to creating content that resonates. What do they think about when they're making a purchase, deciding to come into your shop, and truly, what are their values. Social media and digital presence should add value to their lives while also showing what your brand is all 👏about. #SmallBusiness #HudsonValley #HudsonValleySmallBusiness

When we first moved to the Hudson Valley I was drawn immediately to the mountains and waterfalls and then eventually fell in love with the local plantlife. It's become a place where my kids can explore nature quite freely and build community where we have all learned immensely about ourselves. So grateful for this epic space we call home 🙌

Social media is branding and communication. When thinking about the goals for your digital presence, consider what the community needs to know about your brand and at what frequency you need to communicate. Consistency is key on social so aligning communication goals with what people need to know is a great first step! #MapleSocial #HudsonValley #DigitalMarketing

#obsessed. Local NYers, follow @sarah.planchon ✔️📷

Another little camper expected in late March 2022 ❤️ #theadventurecontinues #babynumber4 #babybump #15weekspregnant

We had an empty apple bag so…now it’s time to make apple pie 😎 Jonagold were the top pick today, we’ll see how the pie turns out!

In the morning before school; the hectic checkins, pleaseeeee get your shoes on, hair do-ing, and breakfast eating before the bus comes promptly at 8:22-26. 🤳🏼by my middle dude.

Thanks for the epic party @katielynnrosario …we love you and congrats and I hope your honeymoon is a BLAST. ❤️

Tomatoes, ground cherries, and apples galore. This time of year 😻

Finding magical spaces to break up the weighty feeling of being on day 9 of some sort of respiratory virus for all three of them. #treesarelife

summer love: black raspberries. wine and blackberries are next. #sweetsummertime

the grainy mood lighting of a night out has me feeling all the feelings. are you going out more now or keeping your circle close? zero judgement here either way but I hope you already knew that. 💛☀️

my and their work for this afternoon. ☀️