Katriana Zommers

Paid sponsorships are not only great for some extra cash in your pocket (and can even turn into a full-time job), they’re also a great external validation and motivator to put more work into your Instagram, creating higher-quality content and being able to purchase more tools of the trade to scale your page. I was recently made aware of a blogger with a not-insignificant number of followers (in the tens of thousands), who posted in an influencer discussion group that they were tired of posting restaurant photos for free, and were seeking advice on how to go about asking restaurants to pay them for posting their food on Instagram. Just like brands remember when someone bad-mouths them or is difficult to work with, they also remember when someone goes above and beyond, especially in a time of need. If You Must Take Paid Partnerships If you cannot afford to do anything but paid partnerships for the time being, that’s okay, but you definitely need to be careful.

Once I began pursuing older influencers with an older following, I went from having single posts with no conversions, to influencers who posted with double digit conversions – and no change in follower count or engagement rate. If there’s an uncharacteristically large surge in followers on one day, or you see consistent following and unfollow amounts in the hundreds, then you can hedge your bets on that account using bots to increase their following or paying for their following. I would go so far as to say that the photo quality of an influencer’s page is more important than follower count, because there are things that you can do (like whitelisting) to promote influencer posts that do not require a high follower count for conversions. only going to send $20 worth of product, then you can prepare for influencers to ask to be paid.

Studies have shown that brands (and thereby influencers) who continue advertising during tough times end up faring significantly better than companies who withdraw and cut their marketing budget. They each had very different strategies: Post cut their advertising budget significantly and Kellogg’s doubled their ad budget. I recently took a week-long break from Instagram to focus on myself and other professional pursuits, as well as to see if people would still follow me and engage if I wasn’t posting new content. Are you going to be a brand that brings your community together and engages, or are you going to stay silent, potentially facing the consequences of not posting during this hour of need?

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