KYLE PRIEST
Chief Growth, Marketing, Revenue Officer passionate about digital transformation, customer experience, and leadership
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Leader | Operator | Strategy | Revenue | Marketing | Growth
Driving predictable, immense and profitable growth with customer centric and employee centric digital transformation as an executive leader of public and private companies alike.
EXPERIENCE Solera, Dallas — Chief Marketing Officer Sept 2018 - PRESENT Transforming world’s #9 auto aftermarket SaaS holding company into a unified enterprise. Repositioning the go to market as a complete end to end solution, including rebranding, collapsing 68 business brands, 240 product brands. Increased topline revenue +10% annually on $1.6B across 120 countries by creating and operating Growth Center of Excellence for an NA business, and serving as executive owner of the AI/ML offering for the automotive insurance claims workflow, as well as our Sales Ops strategy, unifying sales across the global business (90+ countries). Built greenfield global marketing and product Mktg capabilities with a team of 65 globally. Increased eCommerce revenues by 50% across high-volume transactional businesses.
TTEC, Denver — Chief Strategy & Marketing Officer Apr 2017 - Sept 2018 Increased stock valuation 30% through the entire go to market repositioning including shift from services to integrated platform, solutions, services model. Rebranded and renamed the company, collapsing multiple brands. Stood up and drove Product Marketing function, including business process, hiring and managing talent, setting and achieving performance goals. Built IBM Watson AI partnership for Customer Engagement solutions. Relaunched and renamed the entire solution suite, collapsing +30 offerings. Expanded robust demand generation, revenue marketing account based marketing model.
SapientRazorfish/Publicis, New York City — GM, SVP Technology Platforms Jun 2014 - Apr 2017 As GM & SVP of the Razorfish Technology Platforms, continued eCommerce and tech platform growth of +35% YoY for each year. Led digital technology transformation initiatives for our global clients. Delivered more than $1B annually in incremental eCommerce revenue to brands including Bridgestone, Whirlpool, TMobile, STMicroelectronics, St Jude’s Children’s Hospital, David Yurman and more.
Crown Partners, Dallas — GM & Chief Strategy Officer Oct 2010 - Jun 2014 Exited The Priest Group into Crown to reinvent the business from digital experience to a full systems integration and management consultancy for eCommerce. Doubled then doubled again our eCommerce consulting and systems integration business then grew Razorfish’s eCommerce business +30% annually during my tenure. Pivoted the company from digital experience to digital business and then enhanced/augmented Razorfish’s experiential genius with serious eCommerce depth and drive. Navigated and activated Publicis’ complex structure to create relevant and lasting value first across our enterprise and then for our customers worldwide. Stood up offices across the US and built teams in China, India, Guatemala, Columbia, and Costa Rica. Mostly built a winning, DRIVEN culture that persists to this day..
The Priest Group, Dallas — Founder & CEO Sept 2005 - Oct 2010 Outsourced CMO to multiple technology companies. Double the business each year and sold to Crown Partners. Clients included Pegasus, Sprint, Aastra, TDIndustries, EADS and more.
EADS Telecom, Dallas — VP Marketing 2001 - 2005
Chief marketer for EADS’ $4 billion telecom business.
Unified 17 businesses into new brand across business, government and defense sectors with +10% annual growth and more than 25 new offers deployed
RadioShack, Fort Worth — Sr Brand Manager, Strategic Planning 1999-2001
Strategic planning: digital, eCommerce, Microsoft partnership, RCA partnership, store of the future go to market online/offline..
Customer insights, voice of customer, brand performance and planning.
Created branding campaign that lasted seven years.
DDB/Bustin & Co, Dallas — Practice Director 1995-1999 Led Consumer Marketing practice as well as contributed as Client Sponsor Clients included Pepsi, Sprint/Nextel, American Airlines, and more.
Ogilvy, New York City — Account Executive 1994-1995 Clients included Mercedes Benz, PaperDirect, and more.
CDBG/EuroRSCG, New York City — Account Executive 1993-1994 Clients included SmithKline Beecham, Ocean Spray, and more.
EDUCATION Butler University, Indianapolis, IN — BA, Honors, Division I Men’s Soccer 1989-1993
RECOGNITION Publicis CXO Program Future CEOs program
DDB/Bustin AE Presenter’s Award 1998, 1999
SKILLS Hyper growth mgmt Digital Transformation eCommerce & complex distribution Leadership through rapid growth Change management Establishing, reengineering and operating sales/mktg revenue function International business Complex sales and distribution organizations Active listening Problem solving