Emily Maassen

I'm a freelance marketer as well as a digital marketing specialist for tech start-up iPourIt. I strategize, plan, and execute all digital marketing and public relations, including website optimization, SEO / PPC, social media & content marketing, email marketing & automation, webinars, event coordinating, and PR distribution and outreach. I strive to promote business growth, generate leads, and communicate the brand effectively. I also work with clients as a marketing consultant and assist with restaurant marketing as needed. My duties include, but are not limited to:

o Planning and executing all PR-related feature stories for delivery to various communication channels o Planning and executing on all trade events o Brainstorming new and creative marketing strategies o Writing/co-writing application feature stories, product enhancements, and other marketing content o Collaborating with sales team and technical team to create more successful programs, support tools, and sales tools o Measuring and reporting performance of all marketing and trade event campaigns, and assess to ROI and KPI criteria o Measuring and reporting media activity, campaign reach, and website visits and usage to determine marketing success o Monitoring and reporting on competitive marketing activities o Developing, organizing and communicating marketing calendar of events o Creating and executing social media marketing campaigns o Lead generation