Melissa Kane

In fact, as of December 2020 Bing holds about 2.88% of the search engine market share worldwide for 2020, according to Statcounter. Each of these search engines taking up their own share of the search engine marketing world wide. Despite the decline in search engine market shares AOL does still provide a small percentage to the Bing search engine shares. 5.86% of search engine market share in North America is for Bing’s search engine, but including the search engines they power.

Did you know that you should submit your website to Bing Webmaster Tools, just like you did for Google Search Console? If you have already submitted your sitemap to Google Search Console then you are halfway done with the process of submitting your website to Bing Webmaster Tools. You can manually submit your website to Bing Webmaster Tools if you receive an error message while attempting to import from Google Search Console. If you utilized the Google Search Console import option, you might still have to add a sitemap to Bing if your sitemap did not import.

You should learn how to use Google Analytics, and use it effectively so that you don’t repeat my mistake. It’s a free course by the Google team and you can learn all the basic as well as advanced features of Google Analytics. But first, I want you to read this post so that you can learn exactly how I used Google Analytics to improve my blog traffic so that when you take the course you will know how and when you can also implement those tricks. So after updating my posts based on the demographics and publishing them on the correct time I saw an increase in my blog traffic, a decrease in bounce rate, and an increase in session duration.

All of these pieces of information can be combined with the data in your Google Analytics to help you improve your content through things like A/B testing. The data in Google Analytics, such as page views, bounce rates and exit % can all provide you with which pages of content are working or not working, but it doesn’t provide you with how much of the content is working and how much is not. When I take this information and compare it to my Google Analytics I can see that users who land on my homepage since the update of the layout and content have a much higher chance of leaving my site all together (% Exit) compared to my original homepage. By paying attention to data such as average session duration, bounce rates and pages per session for instance you will be able to know exactly which pages of your blog to focus on for improvement and thus be able to implement your heatmapping for further analysis.