Pure Theory

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We are Pure Theory and we’re obsessed with all things natural, bright, and minimal. Although the standard for beauty is ever-changing, Pure Theory’s goal is to create products that transcend trends and cross through cultural barriers. As a Korean makeup brand, we strive to make everyone feel comfortable and beautiful in their own skin, especially while wearing products, which are paraben-free, alcohol-free, cruelty-free, and 100% vegan.

Location Connecticut
Country United States of America
Member Since AUGUST 14, 2020
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