Shane Dawson

Having shot for Tommy Hilfiger many times before and also having worked with some of the influencers he was the perfect match to make sure the fashion photography worked in harmony with the video content production. We came up with the idea to use retro stripes from vintage surfboards as a reference for ‘Then’, and simple colour block tommy colours and neon light tubing in red, white and blue for the ‘Now’. Because we had to work in tandum with the fashion shoot and the video production, and because of the size of the production and photography requirements, choice of studio was tricky. They put our video production in the quietest spot, and also announced through-out the photo studio to all other clients to be quiet that day, as well as posting quiet posters all around.

Beast Video Production were asked to come in and film the event that had been produced by the brilliant team a Horizon PR, which is part of the M&C Saatchi PR Group. This style of filming is normally labelled as Flash Mob video, but actually in this instance because this flash mob event was orchestrated to go live via news channels that evening, we saw it more as a documentary news video. The crew and the Horizon PR team looked at each other, embraced the god damn fluidity of BA’s smooth running terminal and set to work to create a crowd. So the Beast edit team set to work dumping 6 camera loads of video footage and sending off initial quick edits for the news channels.

Beast wins a Bronze Lion at Cannes in Direct for Burger King’s “Whopper No Show”. Our previous work together includes, Multiple Sclerosis ‘Earthquake’, Voltaren ‘Commentator’ & Drink Driving ‘Girl’s Night Out’, all of which have been shortlisted at Cannes but failed to pick up the metal…We met up with Jorg and Creative Director Dan Farnciulesu, in Bucharest to prepare for the latest outrageous piece of video marketing by Burger King. Burger King made a partnership with Vola, Romania’s leading low cost airfare marketplace. An advertising campaign was launched to give those dedicated and long under appreciated whopper fans the good news and of course we at Beast video production jumped in to the party to film the whole story.

If you aren’t clear on what you want, there is no way your audience is going to know and this is why it is imperative to have an overarching video content strategy to your campaign. It won’t get watched, it won’t get shared, it won’t engage. If you don’t know who your audience are, your content is never going to reach your target people in any meaningful way. But if you don’t know what you are working towards, you won’t know whether you are achieving or not.