Digital Marketing Social Club

In fact, as of December 2020 Bing holds about 2.88% of the search engine market share worldwide for 2020, according to Statcounter. Each of these search engines taking up their own share of the search engine marketing world wide. Despite the decline in search engine market shares AOL does still provide a small percentage to the Bing search engine shares. 5.86% of search engine market share in North America is for Bing’s search engine, but including the search engines they power.

Did you know that you should submit your website to Bing Webmaster Tools, just like you did for Google Search Console? If you have already submitted your sitemap to Google Search Console then you are halfway done with the process of submitting your website to Bing Webmaster Tools. You can manually submit your website to Bing Webmaster Tools if you receive an error message while attempting to import from Google Search Console. If you utilized the Google Search Console import option, you might still have to add a sitemap to Bing if your sitemap did not import.

You should learn how to use Google Analytics, and use it effectively so that you don’t repeat my mistake. It’s a free course by the Google team and you can learn all the basic as well as advanced features of Google Analytics. But first, I want you to read this post so that you can learn exactly how I used Google Analytics to improve my blog traffic so that when you take the course you will know how and when you can also implement those tricks. So after updating my posts based on the demographics and publishing them on the correct time I saw an increase in my blog traffic, a decrease in bounce rate, and an increase in session duration.

All of these pieces of information can be combined with the data in your Google Analytics to help you improve your content through things like A/B testing. The data in Google Analytics, such as page views, bounce rates and exit % can all provide you with which pages of content are working or not working, but it doesn’t provide you with how much of the content is working and how much is not. When I take this information and compare it to my Google Analytics I can see that users who land on my homepage since the update of the layout and content have a much higher chance of leaving my site all together (% Exit) compared to my original homepage. By paying attention to data such as average session duration, bounce rates and pages per session for instance you will be able to know exactly which pages of your blog to focus on for improvement and thus be able to implement your heatmapping for further analysis.

The second type of blogger has been observing all of the other bloggers that are making shifts to determine what might work best. The third type of blogger has jumped in with both feet and made changes to adjust to the new normal of life and how we do business in a saturated digital world. * Sign up for affiliate and ad programs COVID-19 has been rough on the economy and the health of people, but it’s been an opportunity to reset during this time of social distancing. These are just some of the steps that bloggers and small businesses have taken to help pivot their marketing and rebrand in a world where being digital can be extremely helpful to our success.

Entrances – number of times visitors enter your site through a specific page Goal Value – total value produced by goal conversions The URL portion of the page that was visited (example – themelissakane.info/blog/ would show as /blog/) Pages/Session – average number of pages viewed during any given session Page Value – is Transaction Revenue + Total Goal Value (divided by) unique pageviews Page Path – Revenue – Total value produced by goal conversions on your site (number of goal conversions multiplied by value you assigned each goal) Source – The place users are before seeing your content (Facebook, Google, etc) Unique Pageviews – the number of sessions during the specific page was viewed at least once (counted for each page URL + Title) Users –

And yes, physically your blog will start off at zero, but the launch of a blog doesn’t mean that you don’t the fact that this person did not reveal their original audience on another social media platform was over 11 thousand makes a huge misconception that the majority of new bloggers are doing something wrong. But I will be honest with you, no matter how long you have been blogging or owning an e-commerce store, the benefits of the internet are that the algorithms for ranking, actually pay attention to the here and now more than what we did a year ago or even longer. For instance, if you are seeing your audience coming from sites like Pinterest but you are spending the majority of your time on IG, you should ask yourself why you are spending your time on that site and what are its benefits to your overall goals.

Just like Megan, Gemma from The Travelling Tedaldi states that while this time was utilized to catch up on work, they optimized it to help with future planning for their followers by “bringing a bit of normalcy to the situation instead of filling our feeds with COVID related worries. With so much chaos the simple reminder, to take the time and listen to your followers for what they want and like of your content, can greatly help with providing content to your audience. Because blogging and content marketing isn’t exactly a linear job due to algorithm changes and user interest fluctuations, it can be a little difficult to fully know where you stand when it comes to what you should do even when there isn’t a huge worldwide crisis happening. So if you are working on building your brand or blog audience and did not implement some of these strategies prior to COVID-19, now might be an excellent opportunity to shake up your marketing strategy.

The reason for this is because all of that data will be put into GTM which will tell Google Analytics that if someone enters a site through www.blog.com/#facebook or www.blog.com/#collab Google Analytics will know that these links have the UTM parameters such as source, medium, campaign, etc. So if you are working on a campaign such as promoting your freebie to build your email list use a name that will represent your campaign so you can easily find the data for your efforts in Google Analytics. Like my example above I utilized the term email so in the Google Analytics data I can see which emails where utilized to drive traffic to my site within a given campaign and will provide me with additional information such as bounce rate and time spent on the page to help me address my efforts in marketing to ensure I’m hitting the right target audience with the right content. For example, if we have 3 product campaigns running at the same time and we want to know which posts are working and not working, instead of hunting through the thousands of Facebook or Twitter data in the social media section of Google Analytics, we can easily look at the campaign data by using the UTM parameters.

If it hasn’t don’t worry, this is the point of A/B testing, because you now know that this option doesn’t work for your audience, but out of the data you might have found something that might actually work. 4 – Test the Sh*t out of your hypothesis When you are looking to test your hypothesis you should have a few different ideas of potential changes you think might work. While you can change content styles and posting times, this doesn’t mean you are going to still succeed if your personal habits around creation and consitancy don’t change either. So when you test your call to actions, blog length and more, make sure to test something about yourself as well such as length of time to write the post or time you spent researching your topic.