This new trend-driving reality means if business leaders don’t accurately understand and adapt to Gen Z now, they risk not only missing this massive generation of consumers, but putting their business at risk of losing older generations who are increasingly adopting Gen Z’s approach to communicating, shopping, and buying.
When we teach business leaders how to adapt to win Gen Z in our custom speeches and consulting, it positions the leaders to not only attract and retain this important, diverse, growing generation, but also positions them to keep every other generation of customer, too!
For business leaders, marketers, sales professionals, and innovators, Jason shared in the interview that to win Gen Z today, you have to go to where they are now, which includes social media platforms that may be uncomfortable or a steep learning curve for many businesses.
What worked for business, marketing, employment, and sales leaders only three years ago does not work with Gen Z now
Leaders who invest in accurately understanding this important generation, going beyond the headlines and into the Gen Z research, will have a huge advantage in unlocking Gen Z’s potential now and for decades to come.