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Integrating voice-based SEO into your website and using keyword phrases that emulate the way people speak will help get your site recognized and take you a step beyond the competition. Statista estimates that by the end of 2021, 73% of e-commerce sales will take place on a mobile device, making now more crucial than ever to have a strong mobile presence. Social commerce creates an easy online shopping experience for your customers without making them switch from platform to platform in order to make purchases. If your business is looking to implement any of these trends into its e-commerce marketing strategy, don’t hesitate to reach out to the digital strategists at Kraus Marketing.

Your Target Market Is your brand at a stage where it’s time to start trying to appeal to a broader demographic and target market? A target market or target audience refers to the group of individuals, defined by specific demographics, that a brand aims to market, advertise, and sell their products. By having an active online presence, you can make these bonds with your consumers, expand the potential of gaining new followers, and drive sales. If your brand is looking to expand its target market, online presence, and ultimately its ROI- don’t hesitate to reach out to the digital strategists at Kraus Marketing!

Some businesses just want to put the bug in people’s ear, and that’s very doable with paid ad campaigns as advertisements can show up in a target audience’s feeds the same day. It’s easy to see how a Tampa social media marketing company can take a business well beyond where it was before, but these are strange times after all, and many businesses are risk-averse at the moment while looking to save money. It drives new business, maintains the current business, and gives a company perspective on where a company is, where it’s going, where it wants to go. Kraus Marketing is an integrated digital marketing agency, offering a variety of digital services such as social media marketing, email marketing, branding, search engine marketing, and website design.

According to The Content Marketing Institute, a content marketing strategy is a clever marketing tactic that focuses on creating valuable and relevant content for a brand’s target audience. Unlike traditional marketing forms, content marketing allows brands to highlight themselves while also appealing to what their audience is searching for. By creating relevant and specific content that your audience is seeking out, you can showcase your brand while appealing directly to your consumers’ needs. If your brand is looking to implement content marketing into your marketing strategy, don’t hesitate to reach out to the digital strategists at Kraus Marketing!