Pure Theory
Korean Beauty Products that are paraben-free, alcohol-free, cruelty-free, and 100% vegan.
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We are Pure Theory and we’re obsessed with all things natural, bright, and minimal. Although the standard for beauty is ever-changing, Pure Theory’s goal is to create products that transcend trends and cross through cultural barriers. As a Korean makeup brand, we strive to make everyone feel comfortable and beautiful in their own skin, especially while wearing products, which are paraben-free, alcohol-free, cruelty-free, and 100% vegan.
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Happy Monday! Whose ready for turkey?
Staying in this weekend, hbu? ☁️
Unbeatable hydration + colors that ✨ POP ✨
Filed under color inspiration.
Seeing double in our bare necessities ✨
Full face on the go. We like it.
Thinking about our weekend plans already. We're gonna paint the town red, hbu? ❤️
Satin-y soft lips begin with our Semi-Matte Lipstick.
In focus, in bloom. Tell us your favorite ways to manifest your dreams 👇
Weekday blues? Treat yourself. 💋 Featuring our Creamy Lipstick in shade Insolent.
Falling deep for autumn shades 🍂 Featuring Semi Matte Lipstick in shade Black Forest Cake.
Happy Halloween! 🎃 Comment below your costume for this year 👇
Safe to say we’re absolutely in love with how @nadiva031 applies our Love x Life Lip Tint in shade St. Orange (as both a lip stain *and* blush!) ♥️ Looking gorgeous, love! ✨
Soft, yet show-stopping ❤️ Featuring our Love x Life Lip Tint in shades Clara Pink and St. Orange, and Eyebrow Pencil in shade Deep Brown.
Four shades, one powerful compact. Our Sculptor Palette features the softest pressed powders specially formulated to sharpen, highlight, and enhance the natural contours of any and every face ✨