New Influencers on Perlu

Blended Scotch whisky Dewar’s has agreed a multi-year partnership with the US Golf Association (USGA), which will include the release of annual limited edition products to mark the Open Championship in the States. The Bacardi-owned brand will become the official blended Scotch whisky of the US Open Championship golf tournament, starting with the 121st competition this year. Brian Cox, vice-president of Dewar’s North America, said: “Dewar’s and the US Open Championship share many of the same values rooted in a passion for the game and an embrace of its spirit of sportsmanship, authenticity and camaraderie. Dewar’s blended Scotch whisky, like the game itself, can trace its prestigious lineage to the windswept dunes and lush valleys of Scotland,” said Mike Davis, CEO of the USGA.

Tom Stockley, Collective Spirits co-founder, said: “To form a spirits collective and community like this has always been a dream of ours and the pandemic provided the catalyst for the idea to take shape. The launch of Collective Spirits will see the introduction of Cimarrón Tequila, Picaflor Mezcal and Campo de Encanto Pisco into the UK. Collective Spirits will also market Tequila Artenom Selección, Don Amado Mezcal and the complete Fuenteseca Tequila Reserva range. The UK is a key market for us and we are delighted to work with the Collective Spirits team who will bring a dedicated focus and energy to get these top-quality spirits to the places and people who will appreciate them most.

Bottled at 40% ABV, Hot Cross Bun Vodka has been launched across New Zealand following an initial release of 50 bottles, which were sold out on the first day. Released ahead of Easter weekend, the vodka is said to be ‘slightly sweet, yet savoury’. Hot Cross Bun Vodka is priced at NZ$65 (US$45.50) per 700ml bottle and available to buy from The National Distillery Company’s website. Based in Hawke’s Bay, New Zealand, The National Distillery Company produces gin and vodka, including Hemp Gin and a navy strength bottling.

Speyside single malt brand Glen Moray has appointed Stephen Woodcock as head of whisky creation and stocks. , Woodcock will be responsible for developing Glen Moray’s whisky range and will also oversee brand owner La Martiniquaise-Bardinet’s other whisky brands, including Cutty Sark, Label 5 and Sir Edward’s. Together with its expert team, I hope to build on the legacy of maturing and marrying different casks, to craft great-tasting whiskies, which will be enjoyed by newcomers and connoisseurs alike. ’s eight biggest-selling Speyside whisky and the 15th best-selling single malt.

English brand Black Cow has entered the ready-to-drink (RTD) cocktail market with the release of a vodka-based Negroni cocktail. The pre-mixed Black Cow Negroni is made with Black Cow vodka, Campari, vermouth and the brand’s own signature blend of bitters. The Black Cow Negroni will be available to buy from the brand’s website, online retailer Ocado and other select outlets across the UK. It joins the milk-based vodka makers portfolio of spirits, which includes Pure Milk Vodka, Black Cow & English Strawberries flavoured vodka, and its seasonal variation Christmas Spirit.

Pernod Ricard said the watermelon craze has risen in popularity, growing by 40% year over year, according to Nielsen data. Malibu Watermelon is available across the US, priced at US$19.99 per 750ml and US$25.99 per 1.75l bottle. Malibu reported a strong performance in 2019, with sales up by 5.5% to 3.9 million nine-litre cases, according to Brand Champions 2020 data. Last week, Pernod Ricard unveiled a watermelon-flavoured Absolut vodka to tap into the demand for watermelon-flavoured alcoholic beverages.

Global Cognac sales are predicted to increase by US$303.59 million between 2021 and 2025, boosted by demand from North America, according to a new report. According to a report from market analysis firm Technavio, global sales of Cognac are projected to increase by 2% compound annual growth rate (CAGR) until 2025. The report, titled Cognac Market by Product, Distribution Channel, and Geography – Forecast and Analysis 2021-2025, analysed the impact of product types, distribution channels and varying global regions will have on the Cognac sector in the next five years. Prevalence of new products in the category will attract new customers, expand Cognac’s presence and give the sector ‘a competitive edge’, the report said.

The new canned RTDs comprise: Martini Fiero and Tonic, Martini Non-Alcoholic Vibrante and Tonic, and Martini Non-Alcoholic Floreale and Tonic. In May 2019, Martini released its brightly-coloured Fiero expression (14.9% ABV), a blend of white wines and botanicals, including Murcia orange peel, artemisia absinthium and artemisia pontica. The canned Fiero and Tonic RTD (4.7% ABV) provides citrus notes from the orange peel, and bitterness and herbal aromatics from the artemisia. Last month, Bacardi-owned Grey Goose vodka unveiled a 30% ABV range infused with fruit and botanicals to attract ‘mindful’ drinkers.

Excellent Roasted Lamb and Potatoes, Roman Style is a favorite in Rome especially at Easter. This Excellent Roasted Lamb and Potatoes, Roman Style is just the dish that would present beautifully and aromatically on your family's Easter table! Come with us today while we share a comforting, rustic, truly Italian dish we call Excellent Roasted Lamb and Potatoes, Roman Style! Take out of the oven, turn lamb and potatoes, add about another ¼ cup of white wine and place back in oven for another 20 minutes.

The new Jura Rum Cask Finish (40% ABV) is the third expression in the Jura Cask Editions range, following a Sherry cask-finished bottling and a red wine cask-finished single malt in 2020. Gregg Glass, whisky maker and blender at Whyte & Mackay, said: “Our Jura Cask Editions have been created to showcase cask types in partnership with the Jura distillery character. With Jura Rum Cask Finish, the taste experience has been enhanced through the finish to create a beautifully tropical and fruity result. Available in the UK initially, Jura Rum Cask Finish can be purchased in Tesco stores for £45 (US$62) per one-litre bottle.